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Autor: Scott Andrew Shane
ISBN-13: 9780131423985
Einband: Buch
Seiten: 256
Gewicht: 358 g
Format: 231x158x13 mm
Sprache: Englisch

Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

Providing a methodology for finding opportunities, this book shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization and protect intellectual property. It aims to offer solutions targeted at high tech startups.
"This book provides a strong foundation for impending entrepreneurs to aid in determining the possible positive outcomes of the venture."--Marcy Freed, President, VitalStim, Inc."This book deals very bravely with the opportunity of technology entrepreneurship. This is a great, courageous effort."--Jerome S. Engel, Executive Director, Lester Center for Entrepreneurship and Innovation, University of California, Berkeley""Finding Fertile Ground" provides a terrifically engaging perspective on the mindset of the successful entrepreneur. Scott Shane' s well-structured analysis and thought-provoking conclusions give would-be entrepreneurs a great set of tools to use in assessing opportunities and risks. I highly recommend this as a ' must-read' for anyone considering starting a new venture."--David Courtney, Executive Vice President and Board Member of TiVo, Inc."Truly great technology startup opportunities are very rare and therefore very hard to identify. Scott Shane' s new book is unique because it helps technology entrepreneurs systematically analyze their idea, step by step through ten major screens, much like the prospector screens away dirt to expose any nuggets of gold. It is a must read for entrepreneurs determined to build only great high tech businesses."--Ian C. MacMillan, Academic Director: Snider Entrepreneurial Research Center, Sullivan Professor of ManagementThe Wharton School, University of Pennsylvania"If you don' t have the money to pay for this book now, give the bookstore an IOU. Your chances of being able to pay it back with high interest will rise with every chapter. The author and I share two corebeliefs: the critical importance of selling, and the need for potential entrepreneurs to be tech savvy, even if they are not techie."--Kenneth P. Morse, Managing Director, MIT Entrepreneurship CenterThe author of over 50 scholarly articles on entrepreneurship and innovatio

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Autor: Scott Andrew Shane
ISBN-13:: 9780131423985
ISBN: 0131423983
Gewicht: 358g
Seiten: 256
Sprache: Englisch
Sonstiges: Buch, 231x158x13 mm